Why people go online?

May 18, 2016

Learn
Have Fun
Socialize
Express Yourself
Advocate

Do Business
Shop
Men go online to do business, be informed of news and be entertained more than women
Women are more likely to go online to socialize and express themselves than men)
Youth go online more for socializing, advocating and self expression than seniors

Both Youth and Seniors are going online to have fun
Other highly rated areas (80% of responses or more) included:
Educate Self (96%)
Connect with Others (92%)
Research (89%)
Share (86%)
Be Entertained (82%)