Which platform fits your business?

May 18, 2016

Facebook

Primary Purpose: Builds brand loyalty and reputation. Establishes your business as an authority through interesting content and informational posts.

Unique Attributes:

Reaches a variety of segments of an audience with one post
Offers opportunity to create ads to drive traffic to your website/blog
Encourages dialogue and depth with a customer base
Ideal for sharing personal stories, testimonials, detailed information about your business
Twitter

Primary Purpose: Shares breaking news and quick updates, promotes new products, content, or brand contests, collects instant feedback from your audience.

Unique Attributes:

Serves people looking for quick info, company news, and immediate response to questions about products or events
Focuses on dialogue creation and starting conversations with customers
Known for its hashtag (#) communication functionality
Best platform for PR/publicity purposes when traditional media does not respond
Pinterest

Primary Purpose: Acts as an online scrapbook, showcases products, and displays brand essence through inspiration boards.

Unique Attributes:

Generates leads and drives traffic to other content (or back to your website)
Visually promotes and highlights products/services through images
Provokes immediate or future Call-to-Action (CTA) responses
Allows you to micro-target your search with clearly defined categories
Most businesses find that Facebook helps strengthen relationships once initially established. If you want to grow an audience around promotions and sales, Twitter or Pinterest has the quickest impact. Check out these informative results of the 2014 Pew Research Center study. Understand and find your target audience

 

Defining your target audience and knowing where to find them is the foundation to navigating the non-stop maze of social media. Facebook, Twitter, and Pinterest each have significantly different mixes in regards to average age and gender:

Facebook

Average Age Range of Users: 25-45 years old

Gender of Users: 60% female, 40% male

Twitter

Average Age Range of Users: 18-29 years old

Gender of Users: 50% female, 50% male

Pinterest

Average Age Range of Users: 18-35 years old

Gender of Users: 80% female, 20% male

If you’re looking for ways to define the particular needs of your audience, consider developing personas for your target social media audience. This will create a precise vision of exactly who they are, what content or information they’re craving, and where you should focus to communicate with them.